The color representative of the year 2023 - magenta

Experience the vibrant and inspiring allure of Viva Magenta - the color representative of the year 2023. Nestled between red and purple, this lively and fearless shade exudes a perfect blend of warmth and coolness. Described by Pantone as a color that balances subtle differences, Viva Magenta is found abundantly in nature, uplifting and symbolizing the diversity of the world.